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Brico Dépôt

Brico Dépôt believes its added value lies in selecting the most suitable product for each need, ensuring the expected quality level and the best price.

Brico Dépôt delivers this promise at every point of sale.The e-commerce site must be aligned with this strategy.

Thanks to Sensefuel's product search and discovery platform, Brico Dépôt has revitalized access to its product offering and increased the agility of its sales team.

Key benefits

  • 16%

    increase in YtoY conversion rate

  • 17%

    increase in the YtoY usage rate

  • 69%

    turnover comes from search (16.58% increase)

  • 36%

    % increase in the volume of carts generated

  • The search engine converts 3.21 times more than browsing

The partner for all DIY enthusiasts, amateurs or professionals

A brand of DIY and home improvement shops, Brico Dépôt's offering is aimed at craftsmen and private individuals.

 With more than 120 depots in France, and a presence in Spain, Portugal and Romania, Brico Dépôt has been a key player in home construction and renovation for more than 25 years.

A subsidiary of the British Kingfisher Group, which also owns Castorama, Brico Dépôt is the third largest operator on the French market:.

  • More than 120 depots

  • Nearly 48 million checkouts each year

  • Over €2.8 billion turnover

  • More than 7,500 employees

A brand with a strong Click & Collect focus

With a large network of physical stores, each offering a unique range, Brico Dépôt is firmly committed to Click & Collect.

As a result, in addition to the importance of conversion on the website, it is crucial to offer each visitor a localised online experience when they identify themselves in a store.

Find out about advances in e-commerce search

Brico Dépôt had been using the same e-commerce platform for many years, settling for a native solution that offered poor performance and was difficult to upgrade. This no longer met the company's ambitions in terms of user experience and performance.

With a degree of autonomy in the management of its web tools, the Brico Dépôt team knew it was crucial to give their platform a commercial boost, while offering greater agility to the business team.

Brico Dépôt therefore decided to carry out an A/B test to replace its search engine, putting Sensefuel in competition with another supplier on the market.

 

The Sensefuel engine is perfectly aligned with Brico Dépôt's strategy, which emphasises proximity with its customers

The results of this A/B test were extremely convincing. They highlighted the ease of integration of the Sensefuel solution, the performance of the search engine and the quality of the results obtained.

The results of the A/B test clearly showed that Sensefuel was capable of integrating perfectly into Brico Dépôt's strategy, which is centred on proximity with its professional and private customers. Sensefuel natively manages the assortment of points of sale, thus meeting the expectations of customers who carry out their searches in the context of a depot.

Sensefuel partners with Brico Dépôt's advertising strategy

Today, we have become a strong business partner for Brico Dépôt. Under the impetus of Kingfisher Retail Media France, our client quickly set up the display of sponsored products within the search engine with Sensefuel.

Sensefuel retrieves, in real time, the sponsored products corresponding to the keywords on which the brands have positioned themselves and offers them in reserved spaces.

Thanks to this initiative, Brico Dépôt enables its partner brands to display their products at a time when the consumer's attention is focused on selection and purchase.