Brico Dépôt
Brico Dépôt believes its added value lies in selecting the most suitable product for each need, ensuring the expected quality level and the best price.
Brico Dépôt delivers this promise at every point of sale.The e-commerce site must be aligned with this strategy.
Thanks to Sensefuel's product search and discovery platform, Brico Dépôt has revitalized access to its product offering and increased the agility of its sales team.
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Key benefits
16%
increase in YtoY conversion rate
17%
increase in the YtoY usage rate
69%
turnover comes from search (16.58% increase)
36%
% increase in the volume of carts generated
The search engine converts 3.21 times more than browsing
The partner for all DIY enthusiasts, amateurs or professionals
A brand of DIY and home improvement shops, Brico Dépôt's offering is aimed at craftsmen and private individuals.
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A brand with a strong Click & Collect focus
With a large network of physical stores, each offering a unique range, Brico Dépôt is firmly committed to Click & Collect.
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Find out about advances in e-commerce search
Brico Dépôt had been using the same e-commerce platform for many years, settling for a native solution that offered poor performance and was difficult to upgrade. This no longer met the company's ambitions in terms of user experience and performance.
With a degree of autonomy in the management of its web tools, the Brico Dépôt team knew it was crucial to give their platform a commercial boost, while offering greater agility to the business team.
Brico Dépôt therefore decided to carry out an A/B test to replace its search engine, putting Sensefuel in competition with another supplier on the market.
The Sensefuel engine is perfectly aligned with Brico Dépôt's strategy, which emphasises proximity with its customers
The results of this A/B test were extremely convincing. They highlighted the ease of integration of the Sensefuel solution, the performance of the search engine and the quality of the results obtained.
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Sensefuel partners with Brico Dépôt's advertising strategy
Today, we have become a strong business partner for Brico Dépôt. Under the impetus of Kingfisher Retail Media France, our client quickly set up the display of sponsored products within the search engine with Sensefuel.
Sensefuel retrieves, in real time, the sponsored products corresponding to the keywords on which the brands have positioned themselves and offers them in reserved spaces.
Thanks to this initiative, Brico Dépôt enables its partner brands to display their products at a time when the consumer's attention is focused on selection and purchase.