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Helline

A key player in Distance Selling, Helline leverages the Sensefuel platform to address the unique challenges of its model with a highly effective reference-based search.

Key Figures

  • 49%

    Increase in cart validation rate from search in one year.

  • 33%

    Increase in cart validation rate from search on mobile in one year

  • The search engine converts 2.23 times more than navigation.

  • 100000

    active references.

  • 35%

    of the website's revenue is generated by search.

A Premium Brand at the Heart of Germany’s Witt Group

With its premium positioning, Helline stands out as one of the flagship brands of the Witt Group, a German leader in distance selling. Specializing in fashion for the 50+ demographic, the group serves over 20 million customers across Europe. While the group’s brands share a common e-commerce platform and tools, Helline faced unique search challenges and turned to Sensefuel for an effective solution.

A Decisive A/B Test: +30% Cart Validation Rate

An A/B test demonstrated remarkable results: a +30% increase in cart validation rate. These outcomes, combined with an enhanced user experience, led Helline and the Witt Group to a clear decision: to adopt Sensefuel’s solution as a dedicated search engine for the brand.

Transforming Search into a Sales Engine: +35% Contribution

The distance selling model presents unique challenges: while some customers search using keywords, many rely on precise references from paper catalogs that remain widely used. Each product can be linked to multiple references based on promotional campaigns, resulting in over 100,000 active references. With Sensefuel, Helline successfully navigates these complexities, with the search engine contributing to 35% of the brand’s sales.

Expanding Collaboration Across the Witt Group

Following this success, the partnership between Sensefuel and the Witt Group has expanded to include Witt and Moda Vilona. These brands now also benefit from Sensefuel’s high-performing search solution, improving internal search functionality and optimizing conversions on their websites.

This evolution underscores the strategic impact of technology tailored to the unique needs of distance selling.