La Foir'Fouille
La Foir'Fouille optimizes its online customer journey with an effective web-to-store strategy, enabling relevant and tailored product discovery for each franchised store through the Sensefuel platform.
Key figures
8million
product offers displayed
30%
search usage rate
60%
of website revenue generated by search
Significant increase in ROPO
250
250 franchised stores
40 Years of Expertise in Home Goods
Since its establishment in 1975, La Foir'Fouille has become the leader in affordable home goods. With a network of over 250 stores across France, the French overseas territories, Belgium, and Luxembourg, the brand offers a diverse and frequently updated selection, featuring nearly 200,000 products.
A Web-to-Store Approach for the E-Commerce Era
Each La Foir'Fouille franchised store offers a curated selection of 35,000 products, with locally adjusted prices. To support this model, the central team spearheaded a strategic move into e-commerce, aiming not only to boost online sales but also to create a robust web-to-store experience through features like click & collect. This strategy directs online visitors to their nearest store, ensuring that shared resources benefit each franchisee's growth.
In this context, having a powerful search engine is crucial to efficiently manage store-specific assortments while enabling online visitors to browse the full range of products. However, the previously used SAP Hybris search engine showed its limitations. Seeking to implement dynamic merchandising techniques and highlight national promotions, the team opted for Sensefuel’s solution.
A Quarter of Searches Powered by Sensefuel
Sensefuel’s solution, which seamlessly integrates store-specific product availability and pricing information, provided an effective answer to these challenges. The search engine not only resolved performance issues by delivering fast and relevant results but also enhanced the customer experience with improved product discoverability and increased engagement on product pages.
By 2024, 30% of site searches are powered by Sensefuel, reflecting growing adoption and the solution's ability to meet user expectations. Although the site is not designed for direct online sales, Sensefuel contributes to over 60% of the site’s commercial performance, highlighting its significant role in converting searches into sales.
Easy Implementation: A Smooth and Rapid Integration
La Foir'Fouille was particularly impressed by the solution's ease of integration. With a plug-and-play setup and the addition of a simple tag, deployment was quick and hassle-free. This flexible approach minimized disruptions for the team and ensured a seamless transition to the new technology. Sensefuel’s AI-driven capabilities also automated many aspects of search management, improving efficiency without increasing workload.
A Tailored Search Aligned with the Brand’s Identity
La Foir'Fouille wanted a search experience that matched its visual identity and brand strategy. To achieve this, the brand entrusted Sensefuel’s studio with customizing the search layer for perfect integration with the site, ensuring a cohesive and user-friendly experience.