MaxiCoffee
Recognized as a specialist in the world of coffee, MaxiCoffee stands out for its ability to provide expert advice and a specialized range of products, including exceptional coffees, rare teas, professional machines, and accessories.
To reinforce this positioning and strengthen customer confidence, the company has chosen to place its editorial expertise at the heart of the purchasing process. Articles, guides, tutorials, and advice are integrated directly into the internal search engine, creating a clear link between inspiring content and direct product access.
Key figures
8000
references.
350
brands.
45%
of e-commerce revenue generated by search.
X5
Search engine conversion rate compared to the site average.
A unified content/product experience.
The coffee expert serving a passionate community
With over 8,000 products, 350 brands, terroirs from around the world, and machines for all profiles, MaxiCoffee covers the entire world of coffee.
From premium coffee beans to pods, grinders, accessories, and teas, each product is selected to combine quality and pleasure. Beyond the online store, the Coffee School and the “Coffee Spirit” media outlet extend the experience, feeding the curiosity of amateurs and professionals alike and strengthening the bond with a loyal community.
A shared vision, a lasting partnership
In 2021, driven by a desire to consolidate its expertise and strengthen its content strategy, MaxiCoffee implemented Sensefuel Max. This allowed editorial content to take center stage in internal searches while promoting its flagship products and commercial operations.
As a result, search now generates 45% of e-commerce revenue and has a conversion rate five times higher than the site average, confirming its key role in the shopping experience and overall performance.
Content as a conversion driver
With Sensefuel Max, MaxiCoffee places its expertise at the center of the customer experience. From buying guides to tutorials and tips for amateurs and enthusiasts alike, every piece of content inspires, educates, and reassures while reinforcing the brand's image as an expert.
Editorial integration acts as a catalyst, stimulating product discovery, guiding purchasing decisions, and creating added value at every stage.
E-merchandising tools at the service of expertise
The Sensefuel search engine and its advanced features - spotlights and showcases - turn every query into a business opportunity.
Showcases, which are essentially digital “end caps,” allow the e-merchandising team to highlight organic coffees, beans, pods, private labels, or selections such as “the best coffees of the moment.”
Spotlights, meanwhile, promote targeted products at the most relevant moment in the purchasing journey.
Together, they offer strategic visibility that catches the eye, drives visits to product pages, and boosts the effectiveness of marketing campaigns.
