Millésima
Since its creation in 1983, Millésima has established itself as a key player in the global distribution of fine wines. With a large international clientele and a strong online presence, the company has significant international ambitions: it is constantly seeking to improve its efficiency and accelerate its global expansion.
The collaboration with Sensefuel is therefore a strategic response that will allow Millésima to maximize its performance while meeting the challenges of a dynamic and globalized market.
Key benefits
52%
Increase in search usage rate (in 1 year)
73%
Increase in checkout conversion rate from search after 1 year (+60% from A/B testing)
253%
Increase in checkout conversion rate from search on mobile after 1 year
48%
of revenue comes from search
The search engine converts 2,37 times more than browsing
Pioneering online sales of fine wines since 1983
From its beginnings in the 1980s, Millésima quickly established itself through mail-order sales via paper catalogs, first in France and then in most European countries. In the mid-1990s, the company embraced the digital age, pioneering online wine sales while strengthening its presence in Europe, the United States and Asia.
Fortified by its status as a family-owned trading house and a pillar of the Bordeaux wine market, Millésima is an essential reference for purchasing fine wines from Bordeaux and other regions of the world.
• An impressive catalog of 12,000 references, totaling 2.5 million bottles.
• Over 150,000 customers across 120 countries.
• 17 e-commerce sites tailored to different international markets.
A 60% increase in checkout conversion rate during a successful test
Sensefuel meets Millésima in 2022 at the 1to1 event in Monaco. The retailer's interest was piqued during the presentation of our solution, which quickly led to a demonstration. Convinced of the benefits of the product and known for its pragmatism, Millésima expressed the desire to take the next step: a concrete test to evaluate its effectiveness, initially on its French e-commerce site.
At the same time, the company is taking the time to evaluate the market and compare the various options available. The results of the test with our solution demonstrate its positive impact and highlight three distinctive elements of our offering:
USE OF ARTIFICIAL INTELLIGENCE: Its self-learning aspect is a cornerstone of our technological approach and promises Millésima an efficient daily optimization of conversion rates. In fact, during tests, the retailer observed an increase of more than 60% in checkout validation rates from search results. In addition, AI is proving its ability to streamline the daily operations of the e-merchandising team and continuously improve the performance of its international sites without requiring additional human resources for each market.
EASE OF INTEGRATION AND SPEED OF DEPLOYMENT: Millésima perceives that our solution can be implemented quickly and seamlessly, a key advantage in the context of international expansion across multiple locations.
THE SENSEFUEL SOLUTION'S USER EXPERIENCE AND INTERFACE are highly appreciated. In particular, our search layer receives very positive feedback; Millésima, after having observed its well-designed and remarkable effectiveness at another of our clients (Besson).
A successful international deployment in record time
Convinced by the test results in France, Millésima decided to rapidly extend our solution to other international sites. In less than a month, five additional sites were deployed.
Capitalizing on perceived benefits, the company aims not only to streamline its operational costs but also to strengthen its growth and increase its profitability in the global wine market.
Today, Sensefuel powers six e-commerce sites in five languages, with approximately 48% of revenue coming from search.
