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Mathon

Mathon focuses on innovation to provide a high-performance e-commerce experience and highlights the quality of its products range.

Through Sensefuel, the brand optimizes its shopping experience with intelligent search and recommendations that directly impact sales.

Key figures

  • 100

    major brands available on the Mathon marketplace.

  • +40 000

    products offered.

  • 20%

    of revenue generated by internal search.

  • 18%

    sales influenced by Sensefuel recommendations.

  • +10%

    average basket size on sales resulting from recommendations.

Quality, experience, performance: Mathon's winning formula

For over 30 years, Mathon has been supporting cooking enthusiasts, both individuals and professionals, with an expert selection of utensils, equipment, and small appliances. Initially specializing in mail order sales, the brand established itself in e-commerce before becoming a major marketplace. Today, Mathon offers more than 40,000 products from over 100 major brands, as well as its own line of products. Online, Mathon makes two promises: quality equipment and a premium shopping experience.

Sensefuel helps e-merchants accelerate this momentum. Internal search and personalized recommendations now directly impact commercial performance. Currently, 20% of revenue comes from search, and Sensefuel recommendations influence 18% of sales, generating an average basket size that is 10% higher.

A decisive meeting for the future

From the moment they met at a trade show in March 2023, Mathon's senior management and IT department recognized Sensefuel as a promising partner. Despite a major technical migration project (Magento to Mirakl/Shopify), which required all of their resources, Mathon did not lose sight of Sensefuel.

After Target 2 Sell announced the end of its business, recommendations became a strategic priority for Mathon. Mathon turned to Sensefuel for a reliable, flexible, and sustainable recommendation engine.

A control console for search and recommendation

Mathon is rolling out the recommendation directly on its website, without a test phase, demonstrating its confidence in Sensefuel.

Business teams find the flexibility of AI, which combines automation and manual management, particularly appealing. This gives them the freedom to manage certain exceptions and refine the rules. To guarantee optimal flow quality, Mathon relies on middleware designed by the Colorz agency. This component provides agility and enables the extraction of flows essential for an optimal experience.

Building on these initial successes, Mathon has decided to expand its collaboration with the aim of replacing a long-standing market player that no longer meets its business expectations.

Performance that confirms Mathon's strategy

Thanks to the Sensefuel solution, recommendations and searches are now personalized. They adapt in real time to customers' purchasing histories and shopping carts. These powerful tools are essential to Mathon's e-commerce success.