Search Performance: KPIs and Benefits by Retail Segment
Discover the real impact of Sensefuel AI on conversion through analysis of median performance indicators observed in each retail sector.
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Methodology and Data Sources
To ensure complete transparency and statistical reliability, we specify the origin and method of calculation of our e-commerce search engine's performance.
Representative sample: The figures presented are based on the analysis of 27 active e-commerce sites, selected for their sector representativeness.
Use of the median: In order to provide an accurate picture of the market, we present the median performance value to reflect the “typical” gain observed by an e-merchant using Sensefuel.
Data source: These indicators are extracted directly from our proprietary analysis tool, which records every search interaction on our clients' websites.
Double conversion measurement: For each segment, we isolate two key moments:
Initial gain (A/B Test): Measurement of the search conversion rate over the first 30 days compared to the pre-existing solution.
The 12-month gain (trained AI): Measurement of the year-over-year (YoY) search conversion rate to demonstrate the full power of AI after a year of continuous learning.
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Defining e-commerce search KPIs
Search Conversion Rate (Initial): Immediate gain measured during the 30 days of the A/B test compared to the previous solution.
Search Conversion Rate (12 months): YoY performance measured after one year of AI training.
Search vs. Navigation Conversion Ratio (12 months): This KPI compares the search conversion rate (sessions with search) to the navigation conversion rate (sessions without search). It expresses the performance multiplier generated by the use of search.
Contribution to Revenue (12 months): Share of revenue generated by sessions using the search engine.
Search Usage Rate (12 months): Share of visits that use search.
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Performance by sector
Fashion & Beauty
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DIY & Garden
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Consumer Goods
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Homeware & Furniture
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Speciality goods
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Fashion & Beauty
Median indicators for the fashion, luxury, and cosmetics sectors.
See the results achieved by our client, Yves Rocher.
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+ 49%
Search Conversion Rate (12 months)
x2.42
Ratio de Conversion Search vs Navigation
25%
Contribution of research to revenue (12 months)
We conducted an A/B test that proved Sensefuel's performance capabilities. Sensefuel is really easy for e-merchandisers to use to enhance navigation, highlight promotions, and showcase product selections.
Yves Rocher
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DIY & Garden
Median indicators for the DIY, tools, and outdoor furnishings sector.
See the results achieved by our client, Brico Dépôt.
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+ 92%
Search Conversion Rate (12 months)
x3.21
Search vs. Navigation Conversion Ratio (12 months)
+32%
Search usage rate (12 months)
I’m very satisfied with the product, which helps us genuinely enhance the customer experience and better meet our users’ expectations.
Irripiscine
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Consumer Goods
Median indicators for food, drive-through, and consumer goods.
See the results achieved by our client, MaxiCoffee
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+ 73%
Search Conversion Rate (12 months)
x2.30
Search vs. Navigation Conversion Ratio (12 months)
52%
Contribution of research to revenue (12 months)
Sensefuel's a tool designed for daily ecommerce activities and you can feel it everywhere in the solution. It's really easy to use for e-commerce users, quick and fast for our visitors
CuisineAddict
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Homeware & Furniture
Median indicators for furniture, decoration, and home furnishings.
See the results achieved by our client, La Foir'Fouille.
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+ 176%
Search Conversion Rate (12 months)
x2.82
Search vs. Navigation Conversion Ratio (12 months)
48%
Contribution of research to revenue (12 months)
The solution is easy to use on a daily basis, and the support provided is consistently of high quality.
Homifab
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Consumer Electronics & Speciality Goods
Median indicators for high-tech, household appliances, and technical products.
See the results achieved by our client, Happywool.
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+ 78%
Search Conversion Rate (12 months)
x4.06
Search vs. Navigation Conversion Ratio (12 months)
56%
Contribution of research to revenue (12 months)
I particularly appreciate the responsiveness and professionalism of their customer support team, who are always quick to respond and helpful when it comes to solving problems or optimizing things.
Happywool
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Answering your questions
For which industries are Sensefuel’s solutions suitable ?
Sensefuel’s solutions are tailored to the specific needs of all e-commerce sectors (B2C and B2B), including:
Fashion & Beauty: Taking into account the styles, trends, sizes, and preferences of each shopper.
Home Decor & Furniture: Highlighting visual themes, interior design styles, materials, and inspiring product combinations.
DIY, Garden & Home: Managing complex searches, technical compatibility, and large product catalogs.
Mass Retail & Consumer Packaged Goods (CPG): Fast search results and relevance for everyday purchases.
Electronics & Specialized Equipment: Translating technical specifications into simple search criteria for customers.
B2B E-commerce: Supporting product SKUs, fast pre-orders, and specific business needs.
Why is site search important for my e-commerce site ?
Visitors who use the internal search bar demonstrate the strongest purchase intent on the site. They know what they want or have a specific need to fulfill. Offering a high-performance search feature allows you to immediately capture this intent, eliminate disappointment (pages with zero results), and quickly guide the visitor toward making a purchase. It is one of the highest-ROI strategies on an e-commerce site.
How does Sensefuel use AI to improve searches on my e-commerce site ?
Sensefuel combines semantic search with real-time behavioral analysis (digital body language). Instead of limiting itself to a simple word-for-word match, the AI interprets the actual intent behind the query (handling natural language, typos, and usage variations). It simultaneously analyzes the user’s current browsing behavior to reorder the results based on what is most likely to appeal to and convert that specific user.
What results can I expect from Sensefuel’s AI solutions on my e-commerce site ?
By implementing Sensefuel, you can expect measurable and immediate benefits:
A significant increase in the conversion rate (up to +42% to +300% for search-driven customer journeys).
An increase in search usage (from +28% to +52%, depending on the case study).
Growth in average order value (AOV) and revenue per visitor (RPV).
A drastic reduction in fruitless searches and the bounce rate.
Is Sensefuel compatible with omnichannel retail ?
Yes. As a product discovery infrastructure, Sensefuel centralizes search and navigation intelligence for your website, mobile app, and in-store kiosks. A single platform for a consistent and optimized customer experience across all your touchpoints.
Can the search experience on an e-commerce site be customized ?
Yes, it can be fully customized. Customization occurs on two levels:
For the shopper: The display, filters, and product order dynamically adapt to the shopper’s preferences and session.
For the e-commerce merchant: Your teams retain control to customize the visual interface (UX/UI) according to your brand guidelines and apply your strategic rules (promotions, priority brands, margins).
Are Sensefuel solutions suitable for complex catalogs ?
Yes, that’s one of our platform’s key strengths. Whether your catalog contains tens of thousands of SKUs, multiple variations (sizes, colors, materials), complex technical compatibility requirements, or specialized terminology, Sensefuel’s AI compiles the data and delivers it instantly to customers with a response time measured in hundreds of milliseconds.